Digital Marketing Executive

We are working with a well-established, fast-growing organisation operating in a specialist technology sector, supporting businesses and public sector clients with innovative solutions. They are looking for a Digital Marketing Executive (B2B) to help drive brand awareness, generate high-quality leads and support engagement across a commercial audience. This is a varied digital B2B role covering content, performance marketing, CRM and analytics, with a strong focus on using AI tools to improve efficiency and results. Key Responsibilities Social Media Manage and grow presence across professional platforms Plan and schedule content aligned to campaign goals Use AI tools to support ideas and engagementSEO & Search Visibility Support website optimisation for search and discoverability Identify keyword opportunities and content improvements Track performance and recommend changesPaid Media Assist with planning and running paid campaigns Support lead generation activity and campaign testing Monitor performance and optimise resultsCRM & Email Build and manage email campaigns and automation Support lead nurturing and segmentation Work with sales teams to improve lead qualityWebsite Management Maintain and update website content Support UX improvements and landing pages Collaborate with developers and internal teamsContent Creation Produce content such as blogs, guides and campaign assets Support development of longer-form content (e.g. webinars, downloads) Use AI tools to assist with content creationDesign Create and manage digital marketing assets Brief and work with external designers Ensure brand consistency across channelsDigital PR Support outreach to industry publications Assist with press releases and brand visibility activity Help position the business as a sector expertAnalytics & Reporting Track campaign and website performance Support reporting and insight generation Identify opportunities to improve results About You Essential: Minimum 2 years' experience in B2B digital marketing Experience with paid media, CRM platforms, CMS and analytics tools Strong written communication skills and understanding of B2B audiences Familiarity with AI tools for marketing and automation Experience in creating lead magnets Data-driven mindset with attention to detail Experience working with internal teams and external partnersDesirable: Degree in Marketing, Communications or similar Interest or experience in technology-led sectors Exposure to digital PR or media outreach Basic video or podcast content experience